“The Future of Public Art Institution: Ensuring Financial Survival”

Deana Haggag, Program Officer, Mellon Foundation
Glenn D. Lowry, The David Rockefeller Director, The Museum of Modern Art
Pete Scantland, President and CEO, Orange Barrel Media

Moderated by Julia Halperin, art journalist

By 2045, Gen Xers, millennials, and Gen Zers will inherit as much $84 trillion from baby boomers in what has become known as the Great Wealth Transfer. But experts suggest that younger generations aren’t as interested in cultural philanthropy as their parents were. Participants will discuss what comes next—and how the museum sector is pursuing new funding strategies as well as rethinking how to engage with next-gen donors—from three different perspectives: that of a patron, a museum director and a strategic advisor.